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How To Write “quick” jokes.
by jokedoctor on Jul.26, 2010, under Uncategorized
by Jerry Corley – Founder, The Stand Up Comedy Clinic
Had a couple of private coaching sessions with 2 of my students today. They were very successful. One of my students is just beginning to apply the fundamental techniques of writing a joke. He was working on a technique using incongruity. Which impose the values of one thing onto another, completely different thing. The surprise comparison is what gets the laugh.
He posed an interesting question: “How do I find subjects to cross-pollinate to write jokes? The timing couldn’t have been more perfect because I was just thinking about this yesterday. I was on my way to the hospital to visit a friend. I thought about writing a quick joke or analogy joke (hospitals are like ___________). Well now that I have a subject (Hospitals) I have to find something to compare it to.
There are two ways to go about this:
1. Come up with anything to compare it to and start making lists and determine what phrases in that list that somehow relate to hospitals and develop a joke. OR 2. when you have your subject (Hospitals), quickly think of the things that stand out the most when you go into a hospital using all your senses!
The first things that came to me were the smell, the equipment, the sounds and the fact that nobody seems to speak English as their first language. That seemed funny to me so I chose the smell and the language. I thought what is different than a hospital and smells funny with people not speaking English as their first language. I thought of Vallarta Markets, which is a supermarket chain in Southern California that caters, primarily, to the Hispanic consumer.
So the analogy joke I came up with was: “Going to a Hospital is like shopping at Vallarta Markets, they smell funny and all the workers talk with an accent.”
It’s not a fall-on-the-floor joke, but it’s a simple joke that you could use as a cartoon caption or as part of a larger piece you’re doing on hospitals and it was easy to come up with. It took literally about 5 minutes.
Top Tips On Comedy Competitions
by jokedoctor on Apr.28, 2010, under Comedy Competitions, Humor, Stand Up Comedy, Uncategorized
Top Tips for Performing in Comedy Competitions
By Jerry Corley – Founder of the Stand Up Comedy Clinic
Comedy competitions are a great way to get your name out there, meet other comics and industry professionals and develop a thick, professional skin. By that I mean that you’ll develop a bullet-proof, confidence when it comes to auditions and higher-stakes performances. Here are some tips that may help you have a better grasp on how to handle these events:
· PREPARE A TIGHT 2 MINUTES: Most major competitions, including television’s “America’s Got Talent” and “Last Comic Standing,” give you two minutes to perform in the preliminary rounds. It doesn’t seem like a long time, but if you can write and perform a set that returns approximately 10 laughs in that time, you’ll be in the running. That breaks down to a laugh every 15 seconds or so. Don’t let that fool you. It doesn’t mean that you have to do a joke every 15 seconds, it means that in the overall two minutes, it’ll average out to that. The trick is that you structure your set so that you have tags and act-outs that follow your punch lines. With this structure one joke can generate two, three or four laughs, if not more sometimes.
· M.A.P.: stands for MATERIAL-AUDIENCE-PERFORMER. Your material must suit the audience and the performer. Do material that defines YOU. Also groom your material to fit the competition. For example if you are competing for a broadcast television competition, you know that the material must be “television-clean.” Best way to determine this is to YouTube comedians who appear on the Tonight Show and other late night shows and make note of where they draw the line with their material. What’s acceptable innuendo, etc. It’s not only words that get cut by the censors, certain themes are also deemed inappropriate for broadcast T.V. For example if you think you’re clean and you end your set with “…so I went to my room and jerked off!” You’re not going to get on national T.V. and you probably will not make it through the preliminary rounds.
· BE PROFESSIONAL: seems like a pretty obvious tip. But you would be amazed at how many people behave unprofessionally at these events. From showing up drunk or high to arguing with event coordinators over trivial matters, these behaviors reflect on your professionalism and will definitely reflect on your ability to succeed in a competition. Sometimes competitions come with inconveniences (whether it’s waiting in long lines, cattle calls, dealing with disorganization, etc.) be as cordial as possible and be the guy/girl who can help with the situation rather than hinder it. The organizers discuss the event with each other and if your name comes up and you’re referred to as the “asshole who didn’t want to wait in line,” then guess who’s not moving to the quarters or the semis? Perception is everything. When people don’t know you by reputation all they have is the first impression you give them. You are performing from the moment you fill out that entry form and submit your video so do it as professionally as possible.
· BE SUPPORTIVE: You are not only involved in a competition to win it, you are also in it to meet and network with other professionals. If you are supportive and friendly, odds are you’ll walk away from the competition with some connections to other future gigs. So do yourself a favor and stay positive and helpful.
· SUBMIT QUALITY VIDEO: Back to first impressions. If the competition has you submitting video, submit the best quality you have. Make sure the sound level is good and you can be understood and make sure the video seems reasonably professional. Don’t submit something you shot in front of your fireplace. (Don’t laugh, it’s been done!). Submit something that has been preferably shot in front of a live audience (as opposed to a dead one!) and best reflects the professional image you want to put forth.
· FOLLOW THE RULES: All comedy competition come with rules and terms. A polite piece of advice–READ THEM! It’s called the fine print. Know right off the bat what you’re getting into and what the terms are. You don’t want to get there and realize that you’re not prepared or that you didn’t meet the criteria. For example if they wanted a set to be 2 minutes only. Then you better keep to the time. I don’t care how funny you are, if you break the rules, the organizers will most likely disqualify you. Don’t lose on a technicality. Follow the rules.
· HAVE FUN!: This is very important. When you do a competition, have a good time. It’s a long-shot that you are going to win. The more competitions you do, the more you improve the higher your odds. So while you’re there have a good time. You’ll enjoy it more it will reflect in your professionalism and it leaves your mind in a better state to identify and create new material. Who knows, while your involved in the competition you might find yourself with a new comedy bit. Five new minutes on doing comedy competitions!
How To Write A Joke
by jokedoctor on Dec.28, 2009, under Uncategorized
Formula: Creating Surprise Using Implied Expectations
by Jerry Corley – Founder of the Stand Up Comedy Clinic
Comedy can work in many different ways:
1. You can wait for something funny to happen then write it down and use it later.
2. You can formulate comedy by looking in the newspaper internet or T.V. news and write a joke about it.
3. You can write a simple story about your day, your relationship, your job or your life and use comedy formula to shape it to create laugh points and give the audience laughter.
I use all three techniques to write the comedy I write, but writing the story from scratch is one of my favorite ways to write comedy because it all comes from me and no one else will be doing it.
Let me illustrate a simple way to apply formula to this technique:
A student of mine wrote a little something about having her first hot flash:
“…my kids were asleep and I’m standing in the kitchen with my husband. Suddenly it felt like my skin was on fire. I tore off my clothes. Thankfully I wasn’t at Ralphs (local supermarket).” It’s a funny situation, and it might get a chuckle but how do we structure it to create surprise and really get a solid laugh?
It’s a excerpt from a story about her life. So I thought to myself. What if we take out her literal reference to where she was?
“…my kids were asleep and I’m standing with my husband. Suddenly it felt like my skin was on fire. I tore off my clothes. Thankfully I wasn’t at Ralphs (local supermarket).”
Now what we have is an assumption that the she is in her house.
One of the key foundations of comedy is to set up an implied expectation for the audience, then shatter that expectation. So if we have set up an expectation that she is at home, how can we spin that to surprise the audience?
“I had my first hot flash the other night. My kids were asleep and I’m standing with my husband. Suddenly it felt like my skin was on fire. I tore off all my clothes. I thought my husband was going to have a heart attack—because we were at Ralph’s.
Now we have a joke! We have a setup: I had my first hot flash the other night. My kids were asleep and I’m standing with my husband. Suddenly it felt like my skin was on fire so I tore off all my clothes.
We have an implied expectation that she and her husband are at home, because the kids are asleep.
We have misdirection and tension build-up: I thought my husband was going to have a heart attack. This statement takes the audience’s concern away from the idea that there is a punch line coming because …I thought my husband was going to have a heart attack…”
And then we have the punch: …because we were at Ralph’s.
So you could see how “because we were at Ralph’s” surprises the audience, because it is unexpected surprise created from implying that she was at home.
Most of your best jokes utilize formula to surprise the audience and since surprise is the number one element necessary to trigger human laughter, this basic comedy formula can help you create consistency in your humor.
Humor has structure and therefore it can be taught.
Check out a class at www.standupcomedyclinic.com
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How To Choose A Comedy Teacher
by jokedoctor on Nov.26, 2009, under Uncategorized
3-Steps To Finding A Good Comedy Instructor
“My Name Is Jerry Corley. I Teach Stand Up Comedy…and I’d Like To Report A Crime…”
I’ve been a professional comedian for over twenty years. I’ve spent many years working 38 to 40 weeks on the road. I’ve written for television shows, including spending 8 years as a contributing writer on the Tonight Show with Jay Leno. I’ve written entire shows for comedians, including one for an impressionist who, as a result, booked 43 weeks at a Las Vegas Resort. The resort closed shortly after that, but they honored the remainder of his contract: 35 remaining weeks x $10,000…not a bad pay day!
I’ve structured my shows to give performances that receive standing ovations. Now I teach what I know. I still do corporates and other gigs, but without the long weeks away from home and family.
I love teaching.
When potential students contact me on the phone or email, one of the first things they ask me is, “How can you tell whether a comedy instructor is good and I’m not wasting my money?” Well, first if you have a good rapport on the phone and you think you’ll get along with the instructor, follow these simple steps to be sure that you’ll be satisfied in your choice:
Step 1: See if your instructor has any video of himself or herself performing stand up online. If they do, watch it. If they don’t, contact that instructor either by phone or email and ask them if they have any video of their stand up that you can watch. If they don’t have any, go to…
Step 2: Hang up the phone and throw away the email, because really, what are they going to teach you? The only thing they have demonstrated is how not to do comedy.
Step 3: If they do have video, watch it. Does it make you laugh? Can you hear the structure? Are they confident? Is their delivery, writing and choice of material interesting and Intelligent? Again, does it make you laugh? If the answer to any of those questions is “no,” then repeat step 2.
Why am I being so hard on comedy teachers? I’ll tell you why. I love this industry. I love the art form of comedy and I am passionate about the science of laughter and structure of comedy. I study it. I write it. I perform it. I can sit down and write funny about anything. (At least that’s what I tell myself each time I sit down to write funny about anything!) I believe a humorist should be able to, with practice and work, make any logical grouping of words, funny.
I see a lot of instructors out there ready to take your money. Comedy classes aren’t expensive, really, but for struggling artists they are. So before you plunk down your hard-earned 3 to 5 hundred dollars, your instructor should be able to demonstrate how to write a joke from scratch and make it funny. They should be able to step on that stage, with the pressure of an audience and perform it themselves.
I believe a good part of teaching is demonstrating. If they can’t demonstrate it, how in the world are they to effectively teach it? They might be able to regurgitate what they read in say, Judy Carter’s books and even Xerox that material and issue it to you in class as a hand out and claim they are teaching. They may also offer a student a critique only by telling the student when they think something is “HACK!”
Is this teaching? Maybe to some it is. But I believe it boils down to this: Would you learn how to paint an abstract or still life from somebody who can’t paint? Would you take driving lessons from someone who doesn’t have a driver’s license? Would you—you get the point.
You might learn a little something from those kinds of instructors, but a comedy instructor without an actual act is like a flight instructor without a pilot’s license. Odds are you are destined to crash! Simply, they lack the first-hand ability to apply the fundamentals of humor and create a laugh-out-loud article, essay, speech or stand up performance. And here’s the problem: you just paid five hundred bucks for that. That, my friends, is criminal.
Jerry Corley is the founder of The Stand Up Comedy Clinic. You can find more information at http://www.standupcomedyclinic.com
Jokes – July 30, 2009
by jokedoctor on Jul.31, 2009, under Uncategorized
Yahoo Sports revealed that Brett Favre will reportedly stay retired. Yeah, and in an unrelated story Amy Winehouse says she’ll stay sober.
Professor Gates and Officer Crowley met with President Obama at the White House for a beer. I think it was a fabulous opportunity to demonstrate that two people can disagree and still be gentlemen. After the third beer things got a little heated. Professor Gates, punched Officer Crowley in the face and accused him of “looking at his bitch”.
Officer James Crowley, who teaches racial sensitivity to fellow officers, was offered another beer and politely refused it saying, “the last time I drank too much, I missed out on election day and when I finally woke up, my head was hurting, the room was spinning and our new president was black!
A white dude came out to the to serve beers on a platter to a black president in the White House. Man have we come a long way.
At the gathering, Officer James Crowley looked confused. When prompted he said, “I don’t know, I’m sitting at a table with two black men and a white man is serving us… Am I being punked?”
Joe Biden was there. He wasn’t invited, but he wasn’t going to miss out on free beer. He showed up and within a minute already had some verbal miscues. They handed him a glass of beer and he was like, “What the f**k, I thought this was a kegger?”
Or
Joe Biden was also at the gathering. He wasn’t invited, but they thought having another white guy present would even it up a little. If Crowley thought it was just him and two black men he may have felt ganged up on and that situation could’ve easily turned pepper-spray-ugly.
What disappointed me about this whole thing is that our president was drinking Bud Light. Can’t our president have a better choice in beer? I think a more appropriate beer for a White House Gathering would have been a Samuel Adams.
The president says he prefers a good Colt 45, but didn’t think waving that in Crowley’s face would help end racial profiling.
L.A. County Coroner’s Office said that Michael Jackson’s autopsy will be delayed indefinitely. Apparently there’s yet another scandal; while autopsying his body, they dug deeper and found out it was Joan Rivers.
Say It, Only Different!
by jokedoctor on Jul.30, 2009, under Education, Humor, Stand Up Comedy, Uncategorized
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Say it, but only different! Telling a story in comedy is good. Did you know that one of the most The key is to have laugh points in your stories. The stories should
She would sneak out to the garage to drink beer, while the rest of the family was watching television. The problem was that she would then accuse the husband of being a bad father. So he wrote, “I’m giving the kids baths, helping them with their homework and she’s downing ‘road-cokes’ in the garage with the f*cking lights out.” You can even remove the profanity and it still jumps off the page and So say it, but only different, and stand out from the pack!
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3-Steps To Finding A Good Comedy Instructor
by jokedoctor on Jul.24, 2009, under Education, Humor, Open Mics, Stand Up Comedy, Uncategorized
3-Steps To Finding A Good Comedy Instructor
“My Name Is Jerry Corley. I Teach Stand Up Comedy…and I’d Like To Report A Crime…”
I’ve been a professional comedian for over twenty years. I’ve spent many years working 38 to 40 weeks on the road. I’ve written for television shows, including spending 8 years as a contributing writer on the Tonight Show with Jay Leno. I’ve written entire shows for comedians, including one for an impressionist who, as a result, booked 43 weeks at a Las Vegas Resort. The resort closed shortly after that, but they honored the remainder of his contract: 35 remaining weeks x $10,000…not a bad pay day!
I’ve structured my shows to give performances that receive standing ovations. Now I teach what I know. I still do corporates and other gigs, but without the long weeks away from home and family.
I love teaching.
When potential students contact me on the phone or email, one of the first things they ask me is, “How can you tell whether a comedy instructor is good and I’m not wasting my money?” Well, first if you have a good rapport on the phone and you think you’ll get along with the instructor, follow these simple steps to be sure that you’ll be satisfied in your choice:
Step 1: See if your instructor has any video of himself or herself performing stand up online. If they do, watch it. If they don’t, contact that instructor either by phone or email and ask them if they have any video of their stand up that you can watch. If they don’t have any, go to…
Step 2: Hang up the phone and throw away the email, because really, what are they going to teach you? The only thing they have demonstrated is how not to do comedy.
Step 3: If they do have video, watch it. Does it make you laugh? Can you hear the structure? Are they confident? Is their delivery, writing and choice of material interesting and Intelligent? Again, does it make you laugh? If the answer to any of those questions is “no,” then repeat step 2.
Why am I being so hard on comedy teachers? I’ll tell you why. I love this industry. I love the art form of comedy and I am passionate about the science of laughter and structure of comedy. I study it. I write it. I perform it. I can sit down and write funny about anything. (At least that’s what I tell myself each time I sit down to write funny about anything!) I believe a humorist should be able to, with practice and work, make any logical grouping of words, funny.
I see a lot of instructors out there ready to take your money. Comedy classes aren’t expensive, really, but for struggling artists they are. So before you plunk down your hard-earned 3 to 5 hundred dollars, your instructor should be able to demonstrate how to write a joke from scratch and make it funny. They should be able to step on that stage, with the pressure of an audience and perform it themselves.
I believe a good part of teaching is demonstrating. If they can’t demonstrate it, how in the world are they to effectively teach it? They might be able to regurgitate what they read in say, Judy Carter’s books and even Xerox that material and issue it to you in class as a hand out and claim they are teaching. They may also offer a student a critique only by telling the student when they think something is “HACK!”
Is this teaching? Maybe to some it is. But I believe it boils down to this: Would you learn how to paint an abstract or still life from somebody who can’t paint? Would you take driving lessons from someone who doesn’t have a driver’s license? Would you—you get the point.
You might learn a little something from those kinds of instructors, but a comedy instructor without an actual act is like a flight instructor without a pilot’s license. Odds are you are destined to crash! Simply, they lack the first-hand ability to apply the fundamentals of humor and create a laugh-out-loud article, essay, speech or stand up performance. And here’s the problem: you just paid five hundred bucks for that. That, my friends, is criminal.
Is It Too Early For Michael Jackson Jokes?
by jokedoctor on Jul.08, 2009, under Humor, Stand Up Comedy, Uncategorized
With the death of Michael Jackson at 50 years old, the question of appropriateness of humor has been brought, once again, into the spotlight. Through the many years following Jackon’s crazy antics from the laughable plastic surgeries to the skin whitening, the baby dangling, the failed marriages to Lisa-Marie and Debbie Rowe, the incidents with sleep-overs and feeding wine to 9-year olds, Michael has been the butt of thousands of jokes. So many jokes, in fact, that the total is equal to almost half the jokes written about former President Bush and Bill Clinton. Think about that. That’s a lot of damn jokes!
But is it too early to make jokes about Michael Jackson considering his death is still so fresh in everyone’s minds? My answer to that isn’t as clear-cut as it would be to a question like: Was Michael weird? The answer to that question would be a simple and resounding “YES!” And that’s if you directed that question to his mother!
When it comes to appropriateness of humor however, the line is blurred. It really depends on how you tell the joke. There’s an old saying: As comedians we’re only guessing…the audience is the judge.
I was fired from writing for Jay Leno because I wrote a joke about the Pope John Paul II’s death. Fired! I then sold that same joke to Letterman and he did it on the air and got great laughs. Here’s the joke:
“Well the Pope died today…(imagine the audience’s response…nervous , tense, “Oh my goodness he’s talking about the Pope!”) I was reading the article in the Times and it said that tens of thousands of people were praying for the Pope…What are they praying for? That he’ll go to Heaven? Because if the Pope needs that kind of help to get into Heaven, the rest of us are SCREWED!”
The audience laughed! Why? The joke really wasn’t about the Pope it was about getting into Heaven and it was not degrading the Pope’s integrity or his commitment to his faith. Appropriate? It got a laugh! The audience’s response determined it was appropriate. It was the structure of the joke that made it appropriate.
For a professional humor writer, death often introduces opportunities to write humor. We must be careful though. I think right now, any joke that attacks Jacko will result in groans, boos or a kick in the Hee-hee…The good news for humor writer is that on the heels of the King of Pop dying, Billy Mays the huckster that sold stuff on T.V. (like Oxy-Clean), also died. With all the people’s energy going to the sadness of Michael Jackson dying, you could get away with a dig at Billy Mays. It could go something like this:
Well, I have some good news and some bad news: The bad news is Billy Mays died. The good news is his ashes make an excellent stain remover—but only if you CALL NOW!
Appropriate? Well, I performed it last night and the audience laughed…
10 Reasons Stand Up Comedy is Great For Actors
by jokedoctor on Apr.02, 2009, under Education, Humor, Stand Up Comedy, Uncategorized
Top 10 Reasons Stand Up is Great for Actors
Actors and actresses have so much to gain by studying stand up comedy. Even if an actor has no intention of pursuing a career in stand up, learning to be completely vulnerable on stage and being comfortable in your skin is extremely powerful when it comes to audition time. Although there are many, many reasons stand up can have a positve impact on your acting, below I’ve listed my top 10. Lights, Camera, Action! Number….
1. You can learn to master playing in front of just a few people, which is very similar to a casting situation.
2. You learn to ad-lib. Improv skills are essential in acting and audition situations.
3. You learn not only how to tell stories that are funny, you learn interpret the humor in scripts and how to play comedy successfully by playing against the comedy. Mediocre comedians play the comedy. Great comedians play the situation.
4. It’s a brilliant way to showcase. Casting directors and directors are coming to comedy showcases more than ever. Casting directors, agents and managers are always looking for new talent. The problem is their time is very limited. They would rather come out to watch your 6-10 minute showcase than come out an watch a 2-hour play. It’s simple time management.
5. It demonstrates courage. Most of the people you are trying to impress in the industry are in awe of artists who have the courage to do stand up. My friend met Robert Redford recently. Redford said, “I’m in awe of comedians. Doing stand up scares the hell out of me.”
6. The one-man/one-woman show – your ticket to notoriety.
7. When you’re a working comic and also an actor, you can work when you’re not “working.” Meaning, you can get gigs as a comedian and pay the bills performing when you don’t have an acting gig.
8. When people think you’re funny, they also think you’re smart. Funny is memorable. People like to be around people who make them laugh. If two actors are up for a job and the CD or the Director just saw you perform at a comedy club and you made them laugh, who is that CD most likely to choose?
9. You learn to be you. In 99 percent of all casting situations the casting director asks the actor to “just be yourself.” You’d be amazed at how many actors freeze. Actors spend so much time in training learning to develop characters that they forget how to be themselves. Stand up comedy gives you that ability.
10. Learn to NAIL AUDITIONS. Nothing develops unbreakable confidence onstage than performing stand up on a regular basis. “You develop a thick skin,” says actor Ray Romano. “After performing stand up, Performing in an audition situation was a piece of cake. I mean what could these people ever say to hurt my feelings that some drunk in the city hasn’t already said?” One of the best ways to develop unbreakable confidence on stage is by doing stand up on a regular basis.
Contrasting Elements
by jokedoctor on Mar.31, 2009, under Education, Humor, Stand Up Comedy, Uncategorized
Humor in Contrasting Elements
by Jerry Corley, founder of The Standup Comedy Clinic
It’s called a “sense” of humor for a reason. Just as human beings possess a sense of sight, smell, touch, hearing and taste, we humans also have a sense of humor in that our sense is capable of development and improved sensitivity. Also keep in mind that just as our other five senses are unique to each individual, so is our sense of humor. You’ve probably had the experience of laughing out loud at something you seen, heard or read and someone else close to you doesn’t laugh at all and when you say, wasn’t that funny? They just stare at you. That is a perfect example of your sense of humor being unique to you and your experiences. Comedy is subjective and therefore everything doesn’t make everyone laugh.
I like to follow this adage: “We’re only guessing…the audience is the judge.”
You can, however develop your sense of humor to be much more acute to everyday situations that have the possibility of making people laugh. All jokes or funny situations do have particular elements that occur regularly, which are responsible for making them funny. What if you could make sure that your material contained these elements before trying them out on others wouldn’t that help you in preparing the best set possible?
One of the simplest formulas in comedy theory is what I like to call a juxtaposition of contrasting elements. It’s basically putting two things together that don’t usually go together and playing them out as if it was totally natural and common. For example: “scuba diving” and “fast-food drive-thru”. Your choice of target or subject is important too and will impact the way somebody laughs at your joke. Since comedy is a veiled attack the subject should be someone or something that appears to deserve the said attack. If you choose something or someone who is innocent or as yet “undeserving” of attack or criticism, then an audience will wonder why you attacked them for no reason. So be sure you set up someone as a villain or choose something or someone who needs the rug pulled out from under them.
So, for this example of humor my target is the social networking site, “MySpace” and the women who send you photos of themselves eager to meet a new “friend” when, in reality, they are advertising their porn website. This immediately conjures up an attitude in me of annoyance, which, to me, makes the subject worth attacking.
A woman sent me a picture of herself climbing a ladder, wearing scantily clad shorts, her bulbous ass sticking out of them. Her expression was that of a woman trying to be sexy…either that or her best impression of a dyspeptic terrier. The comment attached to the photo was “Don’t be a stranger…God Bless!”
The implication here is that a bimbo exploiting herself for sex is sanctioned by the almighty. To me that’s funny!
But this joke isn’t completely fleshed out yet. This particular joke lends itself to the idea that one or many tags could play off it.. The tags would focus on other things one could say or do with God’s blessing…You might say something like: “What if other entities used that same approach? Porn sites featuring intro pages like: “Enter here for the hottest hardcore porn on the Internet! Enjoy and God Bless!” Budweiser could run their typical ad where two average guys crack a bud and the Budweiser Twins show up in bikinis rubbing up on the two guys… “Hi Boys!” Then the tagline: “Drink Responsibly— God Bless!” “A cigarette commercial: More Flavor, Less Tar—God Bless!”
The possibilities become endless of putting two contrasting elements together that normally don’t go together and playing them as if they do. Try this yourself and see how many you can come up with!
Jerry Corley is a professional comedian, actor and writer and teaches comedy writing and performing at The Standup Comedy Clinic in Los Angeles.
My writing partner, Rob Rose, is great at coming up with compelling language. He can make the most mundane thing sound brilliant and funny. For example: we were writing a story about an “ex” who has a drinking problem.